Today was the first member sale of the 2017-18 season. It did not go to plan….

Joining John Gibbons to talk about their experiences of trying to purchase tickets to watch Liverpool this morning were Neil Docking, Philippa Smallwood and Tim Smith. They speak about past and current frustrations with the system and how a lack communication adds to the annoyance of not being able to give a business money.

We are also very kindly joined on the telephone by Martin Fitzgerald from See Tickets who talks us through his extensive experience of selling tickets to a large number of people, what can go wrong and how putting key decisions in the hands of customers can help remove tension.

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