ON his first day as Liverpool manager Brendan Rodgers made it clear how he felt about the idea of working under a director of football. He’d made it clear to the club’s owners too: “It’s one of the items I brought up when I was speaking to the club was that I wouldn’t directly work with a director of football.”
Liverpool had only recently got rid of the club’s first and so far only director of football, Damien Comolli, shortly before sacking Kenny Dalglish. Whatever their plans were at the outset of the process to replace Dalglish by the end of it there were no plans to directly replace Comolli. Instead of a director of football there would be a number of appointments that would work together to carry out the role of ‘sporting director’.
Directors of football and sporting directors aren’t exactly common in English football. Although every club and manager are different, the norm in England is for the manager to decide who he wants in his squad and for the chairman or chief executive to sort that out for him. Some managers will rely on scouts more than others to identify and assess targets; some managers will get more involved than others in persuading players to move or persuading clubs to part with their prized assets. Sometimes the manager gets to decide on what kind of wage structure he wants in place, sometimes that’s not a decision for him to make.
In recent years at Anfield transfers have always been a two-man process – certainly when looking on from outside – and it’s not always been a harmonious relationship.
There are many stories of Rick Parry frustrating both Gerard Houllier and Rafa Benítez – either for not finding a couple more million quid for a star of the future or not switching his phone on when there was a chance of saving a couple of million quid on a star of the future. Stories are told of overpaying for one target and then missing out on another by underbidding or not bidding at all.
Parry made way for Christian Purslow, who by most accounts seemed to think his role was as Liverpool’s first director of football. Purslow would tell reporters about talks he’d had with clubs about signings – without telling the manager he’d had those talks, or even asking the manager if he thought those players were of use to him. Purslow had, according to some reports, more or less tied up Joe Cole’s Bosman transfer months before the end of Benítez’s final season, despite Benítez making it clear he didn’t want the Chelsea midfielder. Cole is on somewhere between £90,000 and £120,000 a week and none of the four managers Liverpool have had since Purslow decided he was the answer have thought much of him. Benítez didn’t want him, Hodgson rarely used him, Dalglish sent him out on loan, Brendan Rodgers waited in vain for someone to make an offer to take him out on loan.
After Purslow came Comolli, his first title being Director of Football Strategy. He arrived when Hodgson was still boss but by the end of his first transfer window Kenny Dalglish had been install as caretaker manager and Liverpool had swapped Fernando Torres and Ryan Babel (bringing fees in of around £56m) for Luis Suárez and Andy Carroll (costing fees of around £58m). Carroll seemed to be something of a panic buy and 18 months later, having played far too infrequently for such an expensive purchase, he went out on a 12 month loan deal that sees Liverpool get £1m and the other club paying his wages for a season.
Comolli was praised by Dalglish in the spring, Kenny saying Comolli only bought him the players he’d asked him to. But Comolli’s negotiating tactics are such that however good or bad Kenny’s choices were they were made to seem bad deals because of the prices paid. The stories about how he negotiated the Carroll and Henderson deals are well known, embarrassing and – in light of how tight funds have been this summer – extremely frustrating.
Having one bad director of football doesn’t make the idea of having a director of football a bad one in its own right but the targets Liverpool looked at for the manager’s job weren’t keen on working under one. Not that, certainly in Brendan Rodgers’ case, the manager wanted to be in full control of transfers. Far from it.
Back on his first day Rodgers made it clear that what suits him is to work as part of a team: “I work best around a group of people and it’s about a group of people. When you come to a big club you can’t do it on your own. There’s not one of us that is better than all of us.
“But what you need at a football club is you need an outstanding recruitment team, an outstanding medical and sports science team, player liaison team and these are all people who will come into the group and we will form a little technical board. There will be four or five people around that group who will decide the way forward.”
It sounded quite good, really. People to identify targets and, after discussing it with the manager and the rest of that technical team, to go out and get them. People to keep an eye on the fitness of players and to ensure players coming in were right physically for the kind of football Rodgers and the club wanted to play. Player liaison people to, maybe, put an arm round a player’s shoulder or steer him away from the wrong kind of company.
But hardly any of them came in. Two of that board are still on gardening leave, their former club Manchester City refusing to allow their staff to work for Liverpool for as long as they can possibly stop it. And those two are the new head of recruitment and the new chief scout. Vital roles which weren’t actually filled during Rodgers’ first transfer window.
And was that first transfer window successful? On Thursday morning it wouldn’t have been seen as having gone too badly – by Friday night it was seen by a large number of fans as a complete mess.
Liverpool had bought Joe Allen, who looks a bargain at £15m. Fabio Borini is showing good signs but it’s too early to say if he’s going to be a success. Oussama Assaidi and Samed Yesil might not be players to go straight into Rodgers’ first-team line-ups but the loan move for Nuri Sahin was perhaps a better deal than the club are getting credit for. Reports vary but Liverpool are said to have paid a nominal fee to use him for the season and aren’t even paying all his wages. Reports also vary about what kind of option Liverpool might have at the end of the loan period but it’s likely the ball will be in Liverpool’s court should they and the player want it to be made permanent by then. And if he doesn’t work out it’s not going to leave Liverpool with a player they can’t shift.
But Liverpool also lost players. Some were already on their way out before Rodgers arrived, or had their hearts set on moving on. Kuyt, Maxi and Bellamy fall into that category and Aurelio’s contract was up anyway. It took a while but Alberto Aquilani finally moved on. It was on the last day or two that Charlie Adam, Jay Spearing and Andy Carroll were moved on – and the fact nobody came back in after them has triggered an angry response.
One player expected to sign after them was Clint Dempsey. Reports, as always, vary as to why it didn’t happen. Fulham had been annoyed by the story that appeared on the NESN website saying Liverpool had already got him and some versions of the story are that Fulham wanted more from Liverpool than they would accept from anyone else. Another version of the story is that even Spurs were told the fee would be more than the one already accepted from Aston Villa – although the difference may be more on the terms of the deal than the cost. Villa were said to have offered £5m plus £2m worth of add-ons, Spurs eventually getting the player for a straight £6m. Liverpool’s bid is said to have been £4m and not a penny more. And Liverpool’s bid is said to have been capped at that level because of the player’s age – he’d have been unlikely to have attracted a transfer fee should Liverpool have chosen to let him go a couple of years from now.
The issue for supporters is that if Rodgers felt he was worth it he should have been signed. Without any official word from the club, or Rodgers, it remains speculation but it does seem that Rodgers was overruled on bringing the player in for the price Spurs eventually paid for him.
Dempsey wasn’t the only player Liverpool were looking at on the final day of the window and it’s understood that the club were looking at signing another striker. Why that deal fell through is the subject of some dispute, but if one version of the story is to be believed the Reds boss got the final say in whether or not to go ahead on the terms being demanded by the selling club. Perhaps we’ll find out more when he speaks to the press today and in coming weeks.
Back in the early days of pre-season Brendan Rodgers suggested the deal for Sigurdsson didn’t go ahead because he felt the player was asking for too much in wages. He also made it clear that this was his decision and not the decision of the owners, suggesting that they would have backed him had he felt it was worth going ahead on those terms.
At the moment mixed messages are coming through about who is calling the shots on transfers. As is usually the case the truth is probably somewhere half-way between the two extremes.
By the time of the next window it should be quite clear who calls the shots. The new sporting director committee will – or should be – in place and Rodgers will definitely be working with football people more than he perhaps is now. Their appointments can’t come soon enough because if football people are disagreeing on which targets to go for at least they’re disagreeing based on their experience and knowledge of the game.
It’s vital now that the club manage the expectations of supporters. They chose to overhaul the playing side but Rodgers has to carry on with that job less than half done. It’s the same kind of approach that might be seen if the club do decide to redevelop Anfield; big parts of the stadium out of use and upheaval for all until the work is finished. In both cases, pretending that everything is normal won’t work. If the upheaval is the price to pay for something better, something that we have to wait for, fans can cope with it. Just don’t pretend otherwise – to anyone.
Use any phrase you like, but the club from top to bottom, inside and out, need to work as a team.
2 September 2012 at 10:35 am
Good article but far too much panic going on there is no crisis, for me getting Brendan Rodgers was genius, the signings have been great value and the players that aren’t good enough are getting moved on…That’s enough for now, Rodgers asked for patience not just for him but for the club. You can’t get a team of technical directors together all that quickly and it’s a shame that this affected the quality of the transfer window but Liverpool has only improved. Getting 4th place is completely possible this season but if we don’t get it so be it, it will happen soon enough.
3 September 2012 at 12:19 pm
Did you watch the game yesterday? This team is in going to be in trouble this season. Too much change too quickly. Two few goal scoring forwards. Mark my words…
3 September 2012 at 3:52 pm
Totally agree, our supporter base these days seems to contain far to many hysterical children.
2 September 2012 at 10:53 am
Spot on Frank
2 September 2012 at 10:53 am
The best signing of the transfer window will turn out to be Rodgers himself.
2 September 2012 at 11:09 am
good article jim. on the whole i feel the club has done good business in this window. failing to off-load cole and getting in a replacement for carroll the only downsides. the squad is starting to take shape and we should see further additions in jan that allow rodgers to get the team playing his way. we have been left short of attacking options with the dempsey deal falling through, but currently owen drogba anelka and even del pierro are without a club and if rodgers still wants to get in a striker i would be amazed if the club hasn’t considered talking to at least one of these. having said that its not like we have no striking alternatives to suarez and borini. morgan and sterling would both benefit from more game time and assaidi had a good strike rate playing in holland. it’ll be up to rodgers to decide how he wants to deal with the issue. whatever he decides he will get my backing
pete
2 September 2012 at 11:16 am
i have little faith that our club will run in the proper manner that you speak of jim until ian ayre is out of the loop when it comes to football matters.
2 September 2012 at 6:39 pm
Agreed. I feel like Ayre was given a bigger role in the club that he shouldn’t have gotten. As evidence, his silence was deafening during the evra/suarez case. The lack of leadership during that period from the MD was telling The owners best move between now and january is to shift Ayre to the commercial and business side of the club or terminate his job. I suspect Mr. Ayre is a very good business man and should be left to do what he does best away from football.
I certainly haven’t hit the panic button yet. This is just another bump on the road. #ayreout
2 September 2012 at 6:41 pm
Agreed. I feel like Ayre was given a bigger role in the club that he shouldn’t have gotten. As evidence, his silence was deafening during the evra/suarez case. The lack of leadership during that period from the MD was telling. The owners best move between now and january is to shift Ayre to the commercial and business side of the club or terminate his job. I suspect Mr. Ayre is a very good business man and should be left to do what he does best away from football.
I certainly haven’t hit the panic button yet. This is just another bump on the road. #ayreout
2 September 2012 at 11:31 am
The problem is that we have now left things to luck.
With the lack of chances being created/ taken in open play, if we get a couple of injuries to our forwards, it will be difficult to see where the goals will come from.
I think this fear is what is causing some fans to panic- a complete lack of cover/ reliance on very inexperienced players.
On the plus point, getting some of the younger lads experience may speed up their development and readiness for the first team.
Here’s hoping,
Phil
2 September 2012 at 11:33 am
Good piece Jim.
Liverpool need a Director of Football, as the decision to let Carroll go without replacing him showed a serious lack of judgement and competence. There is no way, i believe, somone with Rodgers’ experience in English football made that decision. The main reason we need a DOF type is that we need someone who understands English football and the transfer market. Newcastle have Mike Ashley and Spurs have Daniel Levy. These guys have been very shrewd in the transfer market in recent years and this has been reflected in the rise up the league of both teams. FSG are still learning about English football and I don’t think Ayre or Comolli are good enough. Comolli should never have paid £35 million for Carroll and Ayre should never have let Carroll go without getting the manager replacement.
So are we going to play Luis Suarez on Thursday nights and at the weekend now? We should not play Suarez in Europe at all until January and blood young players like Morgan in Europe. That’s the sad reality of Liverpool’s season now, as we have to prioritise the league even more so with such a light squad. I would even start bringing Suso into those European games. If we go out at the group stage, then so be it. A better league finish than last year is a priority. Allen and Borini look like good signings and if Sahin and Assaidi come good, then we can still have a good league run until we add some much needed fire power in January. Luckily Spurs and Arsenal are struggling early on so if we can keep key players fit we can still do well. In the meantime, we need to get the club structure in place ASAP to ensure Friday’s embarrassing episode does not happen again and us fans should get behind the manager and team.
2 September 2012 at 11:39 am
Good point Pete, we should get Michael Owen in now for the rest of the season. I know there are doubts about his fitness but it’s a risk worth taking given the current situation we are in. Drogba would be great but we couldn’t afford his wages for starters.
2 September 2012 at 11:54 am
Cracking article Jim full of common sense. I agree that the club now has to get the team behind the team sorted. They also need to front up about what happened on Friday. The club looks amateurish and it has left Rodgers looking isolated and almost humiliated.
2 September 2012 at 12:23 pm
A good read Jim – the thing that concerns me the most is that we’ve let decent attacking players leave without having (all) replacements arrive. I’m sure the manager would not have let Carroll or possibly Eccleston leave (never mind Dirk, Bellamy etc) if he didn’t believe he was guaranteed younger upgrades. Surely the corresponding deals should have been linked i.e don’t let one player go unless we knew another was definitely coming in.
It’s like doing a part-ex on your car but without getting the new car so you’re left with catching the bus!
2 September 2012 at 6:42 pm
As always, another great article from TAW crew.
Well done Mr. Boardman.
3 September 2012 at 12:20 am
Jim,
I agree with the bulk of your piece but feel we are overlooking a key component….. Brendan’s handling of AC was appalling… Today was the perfect example… We needed an option, we didn’t have one and don’t have one for the foreseeable future…AC,given the right coaching and management support,could fit into any team in the premiership…Rodgers’ job is to ‘manage’… Motivate and inspire and get the best out of his team.. He has failed at a very early stage in his Liverpool career on every count in this situation. He got this badly wrong weeks ago, not the tail end of last week…. Rodgers too often in interviews talks about ‘they’ not ‘we’.. When referring to the players.. We are a team and in this together… FSG oversaw a farce last week… I hate to say it, but much of the debacle could have been avoided if Rodgers hadn’t written off AC so early… He had no interest in leaving and,quite frankly, I am massively frustrated that he is now at Upton Park. Is it any wonder I can’t sleep??
3 September 2012 at 1:00 am
apparently the wage bil had been slashed 40 mil last summer. I would love to know how much it has now been slashed, and the projected annual profits of the club, due to this an new kit deals.
3 September 2012 at 1:40 am
I have no idea how people can be so convinced about Rodgers.
I’m certainly not calling for his head, he needs time, but he has only 1 year’s experience in the premiership. It’s always going to be a massive gamble appointing somebody like him and to give him any chance whatsoever he has to be given as much help and support as possible. This has obviously been lacking and will cost us dear.
I hope he learns the lessons from his crass and frankly bizarre handling of the Carroll issue
3 September 2012 at 4:00 am
I don’t absolve BR of this farce at all, unless he was given instructions. The Carroll deal alone is ludicrous; and while I understand FSG’s view vis-a-vis Dempsey’s age, the game against Arsenal showed that we have no plan B whatsoever.
The players who would have embarrassed the Gunners were Carroll and Bellamy. Dirk would have done better than Borini (who wasn’t as bad as being made out) but the Gunners played deep, knowing that there was going to be no aerial threat at all, apart from corners (from one of which Agger should have scored.) We were caught on the break all afternoon, down the right flank, and the second goal was an own goal, missing as it was until Reina converted. If there is poor day from Suarez, we are stuffed. We would not have scored if we had played all day. If we recruited Owen we would be no better off – Suarez was our tallest forward…ANYBODY would have been a better replacement than Downing, who brought nothing but hesitation and uncertainty when he came on, And what do we do about Pepe?
3 September 2012 at 9:38 am
A lot of people seem confident that we’ll end mid table this year – if anything I am scared that we’ll end up fighting for our lives at the bootom, possibly going down….
We have no goalscorer, a paperthin squad and lots of youngsters! What will happen to these players mentality when the possibility of being responsible for playing LFC into the championship dawns on them? That will be some massive weight on their shoulders and I am not confident that they’ll be able to carry it! You might look at the experienced players, but let’s be honest, Gerrard look s a shadow, Pepe hasn’t been good since Valero was here, Johnson keeps doing defensive mistakes, Lucas out injured again, Downing is a eunuch and Suarez needs way to many chances to score and will be out suspended every 4-5 games… #Shambles
3 September 2012 at 4:05 pm
Ah, Liverpool fans eh, best in the world.
3 September 2012 at 10:23 am
Does anyone have any more information about the scouting changes that were mentioned in the article, how long do we expect until they get to work.
I am not concerned at the moment, this season was always going to be about cleaning up the squad by removing the dead wood and giving Rodgers a chance to decide who stays and who goes.
We have shipped out a LOT of players which is going to hurt us now, but long term we should be stronger both financially and as a squad.
As for the Arsenal game, I think it’s past time for Gerrard to be dropped, because at the moment for me he is living on past performances. Either that or push him further forward because at the moment he is not fitting into the middle three in my opinion.
3 September 2012 at 12:46 pm
To paraphrase, if Rafa (while still at Valencia) famously said “I asked them for a sofa and they bought me a lamp”, in this case it seems Brendan said “I can do without the sofa, if you can get me a lamp”.
At which point the club sold the table, the chairs, the silver and the napkins.
Regardless of who’s really to blame (and while I think it is certainly a compound, systemic failure, I personally blame Rodgers for dumping the rather large, old-fashioned leather sofa out the window because he thought he heard the bell ringing), it’s self-evident that the 18 times English and five times European champions did not have a single striker on the bench yesterday.
Not over or under-21. None. Nada. Zilch. No amount of spin is taking that fact away.
No one was expecting Radamel Falcao on Friday, but letting potential deals drag on and flounder is just not good enough, irrespective of what FSG now say. “Sustainability” is a nice modern catchphrase, but no one in their right mind could even begin to believe that a £1-2 million difference in the price for Dempsey is anything other than peanuts for a club this size (the corporate hospitality peanut budget at Anfield is probably superior to this).
If it’s not, then the obvious implication is that things are much worse than we have been led to believe.
If we’re around 10th at Christmas, I’ll consider it to be a miracle.
3 September 2012 at 1:33 pm
Since Athens, LFC have shown the world how greedy owners and poor egotistical mangement at board level can cripple a club. We are on a downward spiral and it is going to be difficult to stop. Nobody at the club from board to manager has experience. There may have been footballing grounds for sacking Kenny, (although 2 cup finals and a trophy) is not a bad return on a season.
Sacking Kenny and not having a structure in place always looked foolish, appointing a young manager is a brave/bold decision but unless they are surrounded by a good structure it could go either way. A team desperate for goals that sells its strikers and does not replace them is asking for a difficult season. That all this seems self inflicted is difficult to understand or palate.
3 September 2012 at 1:48 pm
A few weeks ago, Gerrard was voted into the Euros squad of the tournament by international managers and coaches. He’s not started the season brilliantly, but reports of his demise are both exaggerated and premature. I was at the game yesterday and there are about 372 things we need to worry about before we get to Gerrard. One of which is the amount of dogshit in Lower Breck.
3 September 2012 at 9:46 pm
Does Brendan Rogers have a Plan B! He mistakenly made it absolutely clear Carroll was not in his plans and to let him leave before a replacement is brought in is poor management what ever face value promises where made to him. JWH & FSG have slashed the wage bill and will do so again in January with Cole, Downing and Henderson likely to be heading for the exit door. 9 players out and 3 brought in, the jury is out on 2 of those brought in as we know from past experience Real Madrid don’t let go of good players. I don’t trust FSG their sole purpose is to make a sizeable profit despite the usual PR spin.
10 September 2012 at 1:34 am
We shall see what happens in January, Rodgers “is their man” and should be backed accordingly…we all know it’s not a quick fix but should take advantage of a possible transition faze at spurs, and Newcastle’s stood still approach during the summer…i know the owners don’t know much about football or “soccer”…but surely they spoken to rodgers and he’s said “i need this and that and it will cost this”. Someone said to me..”could this just be a manager from a small club just taking what he’s been given??”….i can’t see that myself but barrring a brief period at swansea what has he got to really push the owners..it’s not like they hired Capello (And thank whatever gods they didn’t)…if we are serious about getting back into the top 4 and staying there and kicking on to winning the league etc…then the owners need to set a budget of £100 mill over the next 3 season which about £25 mill over the next 3 summers and a spare £25 mill knocking about not doing much just kicking it’s heels, ready for poss emergency signings in january (break that down as 7 mill for that player to make an impact but not a top class signing and they very hard to get in jan, over the course of 3 years)…cause really jan just about buying a cheeky squad player to fill in every now and then…simply just saying..if a player comes along we’ll have a shufty..doesn’t work…a plan laid out for the manager gives him a better idea of what he’s working with. They got the club for a knockdown price and need to really show they want it to work…they got their fingers burnt with kenny buys..but as with any business your bound to take a few hits in the first few years…they need a David Gill type figure to be hands on over here and settle things…and don’t even get me started on the stadium…it’s not that hard..you’ve seen how previous regimes (hate that cliche) have approached it