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Q&A: LFC ACADEMY DIRECTOR FRANK MCPARLAND

by Sachin Nakrani // 24 September 2012 // 11 Comments

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By Sachin Nakrani

ON Monday 10th September, I interviewed Liverpool academy director Frank McParland at his office in Kirkby. The 53-year-old, a lifelong Red who was born and raised in Huyton, was engaging company and over a period of 35 minutes spoke to me about how the academy has evolved since he joined to head it up in 2009, how he feels it will benefit the first-team in the future – and specifically how it will benefit the style of play Brendan Rodgers want to establish at first-team level – and about youth development in general.

Frank McParland, LFC Academy Director

Frank McParland: "Our job is to help the first-team." (Pic: David Rawcliffe)

We also spoke in some depth about the NextGen series, the Uefa-sanctioned under-19s competition that is now in its second year. Liverpool reached the semi-finals last season and opened this campaign with a 3-2 defeat to the holders, Internazionale, last Wednesday.

Raheem Sterling cropped up, too, partly due to the impact the 17-year-old academy graduate has had at first-team level this season but also because on the same day I travelled to Kirkby to see Frank, Raheem got called up to the England senior squad for the first time. It was a piece of fortuitous, pleasant timing.

Below, then, is the transcript of my interview with Frank. I would like to thank Shaun Gaddu and Paul Grech for contributing some of the questions. Very much appreciated.

You must be delighted to hear Raheem Sterling has been called up to the England squad?

“Immensely, it’s great news. We signed Raheem from QPR when he was 14 and he’s been here ever since. Everyone has worked hard with him and eventually he’s pushed through [to the first team]. We always thought he’d be a special talent, so we’re really pleased he’s been chosen for the England full team.

Raheem Sterling in action at Anfield (Pic: David Rawcliffe)

Raheem Sterling (Pic: David Rawcliffe)

“At 14 its difficult to say [if they’re going to make it at the highest level] because at 14 there is so many things can happen in their development; where do they live? Do their parents live with them? Are we managing them properly? It was a big thing for Raheem [moving to Liverpool] and he got home sick, so we brought his mum up and he’s been flourishing ever since. So it’s not always about things on the pitch, why kids improve.

“Raheem’s very quick, he’s an intelligent player, he’s an extremely hard worker and he’s a winner. He’s also a really quite lad, he’s got a very good personality, good sense of humour, and he’s a nice boy, really nice boy. And when he’s on the pitch he has a real determination of what he wants to do and how he wants to push himself.”

The NextGen series was well received last season by those who took part in the tournament and watched it. What was your take on it?

“It was a massive learning experience for the players, the staff, and me. For all of us involved, it was a fantastic experience. “We came third in the tournament [last year], which was crazy because Sporting Lisbon beat us twice, really comprehensively, and they were probably the best team we played.

“The experience for us is playing against different systems, different managers, different referees, going abroad, going on the flight, getting the kids used to travel, staying in hotels – it’s about playing best against best and is designed for the next level, so when kids push through to the first team they are used to doing what the first team do.”

Liverpool experienced some heavy defeats during last season’s tournament, such as against Sporting Lisbon, and also against Ajax in the semi-final. Have those experiences scarred the players involved?

“Not at all. When Ajax played us they had three players who had played in the Champions League, and they made sure they were fit for that game. We had players who were with the first team and couldn’t play for us, so it was a bit unfortunate that night as we weren’t at full strength and in the first half we were getting beat 1-0 and missed a penalty, and were playing really well up to then. But after we missed the penalty a lot of our heads went down. We’ve spoken about that and everyone’s learnt from that, coaches, players, everyone.”

How do you assess the group Liverpool have this season? They’re in Group Five with Borussia Dortmund, Internazionale and Rosenborg

“It’s a really interesting group, with teams from Scandinavia, Germany and Italy, one of whom, Inter, are the winners [of  last season’s tournament].

“What’s great for us is that in Scandinavia we have a massive fan-base – the last time we played at Molde there were more Liverpool supporters there then there were Molde supporters, and Molde is in the middle of nowhere! It was incredible. So we know in Scandinavia we’re going to have a big crowd fighting for us, which will be good. “Inter are a typical Italian team, they won the competition last season, and rightly so. The group is a really good group and we’re looking forward to it.”

Will the newly established under-21 team [which has replaced the old reserve team] take part in NextGen?

“It’s actually players born in 1994 and below, so most of them are 18-year-olds. There will be very young under-21s involved in it, but most of the team will be the best 18-year-olds.”

Can you name some of the more high-profile players that will be involved?

Suso - now part of first team plans - in NextGen action against Ajax last season (Pic: David Rawcliffe)

Suso - now part of first team plans - in NextGen action against Ajax last season (Pic: David Rawcliffe)

“Suso’s got a chance of being involved in it. You’re allowed three [players born in] 1993, so it’s possible we’ll have Conor Coady, Suso, Andre Wisdom and Stephen Sama.

“We’re going to be OK at the older end, it’s at the young end where we may struggle. We haven’t got a lot of 1994’s to be honest, mainly ’95’s. But they’re good ‘95s.”

Will any of the NextGen games take place at Anfield?

“All of them will take place at St Helens, where we played the Ajax game. Around 6,000 [spectators] watched the game, we had to put the kick-off back half an hour as there was that many people queuing to get in. When Inter Milan play Liverpool you can bet there’ll also be a big crowd there.”

Did you made a conscious decision not to play any NextGen matches at Anfield?

“With the Europa League it was always going to be difficult. If we progress we would hope to have one or two games there, but for the moment it’s going to be St Helens, which is a fantastic stadium, has a really good pitch and really good facilities.”

A packed house at St Helens sees the Reds youngsters take on their Ajax counterparts (Pic: David Rawcliffe)

A packed house at St Helens sees the Reds youngsters take on their Ajax counterparts (Pic: David Rawcliffe)

What do you make of the introduction of the new under-21 league, is it something you support?

“It’s part of the Premier League’s EPPP [Elite Player Performance Plan] and, again, is supposed to ensure best against best. We’re really young in it because most of our players are 19 – you can have under-21 and some over-age players but we’ve tended to stick with the group we’ve got, win, lose or whatever, no matter what. As long as the boys get used to the system we play and progress in the system, we’re happy with that.”

The aim of the EPPP is to increase the number of England-qualified players in the Premier League from the current 39% to 50% How realistic do you think that is?

“It depends on the club – if you’re scouting abroad you can have a lot of homegrown players who aren’t actually English because if you get them at 16 they become homegrown at 19 no matter where they were born. You would hope it will increase because of the way younger age-groups are going to work; the under-16s are now playing the same games as the under-18s and the under-21s.”

Liverpool’s youth setup has become increasingly continental, but is there a desire to have a strong core of English and, specifically, Liverpool-born players at the academy?

“When Rafa Benitez brought me back for this project [in 2009] he wanted English and British players to come through and he was really keen on getting the best players from the Liverpool area – and I was tasked with doing that. We scout very hard here now and it is important with Financial Fair Play coming in that we start producing more British players.

“If there are two players worth looking at, one is English and one is foreign, and they’re at exactly the same level, we’d always take the English player. If one is English and one is Scouse, and they’re at exactly the same level, we would 100% always take the Scouse one, because our club’s identity has always been about having local kids coming through and we’re desperate to carry that on.

“But the quality is the quality and if we can’t get the quality in Liverpool or surrounding areas then we’ll go somewhere else. But we love having Liverpool lads coming through and it’s great to have [Jon] Flanagan and [Jack] Robinson make their debuts [for the first-team] in the last couple of years, then Raheem, who is from London, and now [Adam] Morgan, who is probably the most fanatical Liverpool supporter you could meet.”

Adam Morgan celebrates his goal against Toronto FC (Pic: David Rawcliffe)

Adam Morgan celebrates his goal against Toronto FC (Pic: David Rawcliffe)

How far and wide is the academy’s scouting network? Do you, for instance, have scouts in Africa?

“At the moment the first-team [scouting] setup is going through a big change and it’s likely to go even more global. At the moment we don’t have anyone in Africa, but I can see with the new setup that there is a keenness for greater globalisation. We have people in Argentina and Brazil and we have all of Europe covered, but we do need to branch out to Africa and places like that.”

As part of EPPP, clubs can recruit 30 players in each age group from under-9 to under-14, 20 at each of under-15 and Under-16, 15 in each from under-17 to under-21. How does that compare to what’s currently happening at the academy?

“It’s pretty much what we’re doing at the lower age. When I came back they used to bring in between 14 and 16 under-9 players per year and we’ve got that up to 24 now because you need that pyramid at the bottom where there are a lot of players to choose from. To get the 24, we first look at around 5,000 kids, who are brought to us through our scouting system.”

Are there a certain number of kids who are let go each year?

“Normally one or two are released at the end of each year and we then take one or two in throughout the year, so the numbers are constantly in a state of flux, going up and down.”

What are the current staff numbers at the academy?

“The EPPP states you must have one coach to every 10 players, so our coaching staff has increased, as has the medical staff, also the fitness, strength and conditioning staff. It’s a really busy setup.”

Conor Coady leads Jon Flanagan and the rest of his NextGen team mates out last season against Spurs (Pic: David Rawcliffe)

Conor Coady leads Jon Flanagan and the rest of his NextGen team mates out last season against Spurs (Pic: David Rawcliffe)

How many kids are there at the academy at any one time?

“Signed kids; there are probably between 180-200. But we also hold regular trials.”

On your profile page on Liverpool’s official website, it says the academy offers kids here with “best possible guidance.” What does that mean exactly?

“We have Phil Roscoe, who is in charge of education and welfare, and he does an unbelievable job looking after the kids. We speak to them about social networking, about sexually transmitted diseases … we have a full educational programme, we don’t just leave them to go back to their house parents and don’t teach them about the life. At the end of the day we want them to be fantastic footballers but we also want them to be fantastic lads as well and we work hard at achieving that.”

Fair to say the hardest part of your job is telling a kid he isn’t going to make it at Liverpool?

“It’s the worst part of the job and it’s heartbreaking to do it, but I’m pretty sure all of the players that didn’t become scholars [graduates who are signed on two-year contracts] last year got a club somewhere else through our help. Wolves took two players off us, Stoke took some … we’ll always ring around clubs and say ‘We’ve got a decent player, what are you looking for? Come and have a look at him.’ Whatever we can do to push them on, we will.”

Pep Segura recently resigned as the academy’s technical director, which must have come as a blow. Is he going to be replaced?

Pep Segura (left) with Frank McParland (Pic: David Rawcliffe)

Pep Segura (left) with Frank McParland (Pic: David Rawcliffe)

“It was a blow, yes … Pep is actually still here at the moment so I don’t know where we are with that, but as soon as that is resolved the boss [Brendan Rodgers] and I are going to speak about the situation and how he wants to move the academy forward. The boss has great experience of working with youngsters from his time at Chelsea and I know he has his own ideas of what he wants done here. I also have my own ideas and we’re not too far apart in terms of the way we think about the game. So I’ll be having discussions with him and, for sure, he’s going to have a major influence on how we push forward here.”

Has Brendan Rodgers embraced the academy and the work you’re doing here?

“We have an established style [of play] and it’s not too far away from what Brendan wants. I’ve had five or six meetings with him and he’s always been positive about the players here, especially those who have gone up and trained at Melwood. We had a game there last week in which Brendan put 15-year-olds in alongside the likes of Jamie Carragher and Stewart Downing, so he’s really looking at the whole setup and I think he’s happy with it.

“As I say the whole time, there is only one team that matters at Liverpool and that’s the first team, no matter who has been the manager here that has been our philosophy. Our job is to help the first-team.”

Brendan has a clearly-identified playing philosophy, will that philosophy be adopted throughout the academy?

“It’s pretty much the way we play here already; the kids are told to press high, the full-backs are told to push on … one thing he wants is for the players to be comfortable on the ball in all positions and that is what we’ve been striving to do with the programme Pep Segura setup. He [Rodgers] is happy with the results and I am sure he will want to influence that further.”

Brendan stating publicly that more youngsters are going to get opportunities in the first-team must only encourage everyone associated with the academy?

“All we can do here is work hard. We believe we’re doing it right way – the kids understand tactically better now, they still have work to do when they go with the first-team, but the work is getting done properly and there is no one better than Brendan to make the necessary tweaks once they are with him.”

The last Liverpool youth-team player to establish himself in the first-team was that man there [I point to a large photograph of Steven Gerrard hanging in Frank’s office]. He made his debut in 1998, why has not been another Steven Gerrard in the past 14 years?

Academy past and present: Steven Gerrard looks on as Raheem Sterling celebrates (Pic: David Rawcliffe)

Academy past and present: Steven Gerrard looks on as Raheem Sterling celebrates (Pic: David Rawcliffe)

“To produce another Steven Gerrard is difficult because his mum and dad produced Steven Gerrard, as Shankly would have said, not the coaches here. Steven Gerrard was born to be a top player, but what we’re better at now is producing players that can player in the Premier League and you’ll find that in the next three or four years we’ll have a lot more players come through and play for Liverpool.

“This is the fourth year of the project and already we’ve had the youngest player to have ever played for Liverpool in Jack Robinson, the third youngest player in Raheem Sterling and then there is Flanno and Morgan, who are both in the top-20. So in the history of a club that is 120 years old, four of its youngest ever players have come through the current youth setup, that shows we’re starting to make a real impact and pushing the kids on quicker. NextGen will only help that process.”

Can you give specific examples of things that are being done with the kids now that weren’t before Rafa overhauled the academy in 2009?

“The programme introduced in 2009 is the Spanish way, which is about pressing hard, working hard, keeping the ball and being comfortable in possession. All the coaches here work to the same plan. Each coach has specific duties they have to undertake on specific days, it’s all timetabled and has been proven to work in Spain through the work Pep Seguara did at Barcelona, it’s mainly his ideas.

“We have an established style in regards to how we play and it’s not far away from what Brendan wants to do with the first-team. To go back to that game we had at Melwood last week which included first-team players and 15/16-year-olds; the level was really high, and for me that highlighted just how on track the work we’re doing here is.”

In his open letter to supporters, John Henry said the club wanted to put an emphasis on “developing our own players.” But has that not been the case here before FSG took over?

“It is Rafa Benitez who put us on the successful track we are on now. He asked me to come here and change the way we did things, to get the kids through quicker, to make sure the fitness was right, to make sure the physiotherapy was right … I feel it’s not just one thing we do right, it’s a lot of things we do right, collectively. I have fantastic staff here, I’m really proud of them all, they work tirelessly and are so dedicated to what they do. We’re one club, we were one club under Rafa, we were one club under Kenny and we’re still one club under the new boss.”

You speak with real warmth about Rafa, I get the sense you feel his imprint is on everything that is achieved at the academy?

“Absolutely, and Kenny always mentions him when he speaks about the academy. He started it all off, he was passionate about youth football and I see similarities in the new manager. I’m hoping it’s going to be continued success with Brendan and we continue to push on.”

Is there a direct link between the academy and FSG? Do you answer to the owners directly?

FSG's John Henry at the Academy with Frank McParland (Pic: David Rawcliffe)

FSG's John Henry at the Academy with Frank McParland (Pic: David Rawcliffe)

“No … Tom [Werner] and John [Henry] have been down here on a couple of occasions and I know they’re very keen on what we’re doing. But they’re obviously busy with the first-team.”

Has FSG’s emphasis on developing players put pressure on you? Do you feel under more pressure now than at any other time since becoming academy director?

“All the staff here put themselves under pressure to produce and work hard. We’re self-motivated and will work through thick and thin to do what’s best for the kids. At the end of the day it’s about the kids and how we can push them on.”

When you look back at your time at the academy what would like to have been your greatest achievement?

“I had really good success with Rafa and the first-team; I was chief scout and did team-analysis on our Champions League opponents. Being involved in that and the success which followed was probably one of the proudest moments of my life. When I finish at the academy, I would like to be remembered for helping the entire setup here improve and, most importantly, for getting players through into the first-team. The target is to have 50% of the first-team squad having coming through the academy.”

Do you think that’s realistic?

“I honestly do. If we keep investing in players like Raheem Sterling when they’re a little bit younger and work with them in the way we worked with him, I know we’ll produce players for the first team.”

Are you open to adopting ideas from other successful academies?

“When we go abroad as part of NextGen I like to speak with my counterparts about what they’re doing with their clubs – you’re always likely to learn one or two new, useful things. It was amazing when I asked Barcelona about how they get kids into La Masia every day; a lot of their kids live in La Masia but they also transport a lot of kids in from around Spain. They told me they spend 800,000 Euros a year on taxis, which is incredible.”

Is there any way Liverpool could spend £800,000 on taxiing kids to Kirkby?

“No chance!”

Being a Liverpool fan yourself must make being the director of the academy particularly special?

“You ask anyone who has stood on the Kop, or watched Liverpool for years, they’re all mad supporters who at some stage in their life have wanted to play for the first-team. I’m in a unique position where I can watch some of the kids we have worked with here play in the first-team and that honestly gives me a massive buzz.”

Andre Wisdom congratulated by Jordan Henderson after scoring on his first team debut against Young Boys (Pic: David Rawcliffe)

Andre Wisdom congratulated by Jordan Henderson after scoring on his first team debut against Young Boys (Pic: David Rawcliffe)

You once said that you came into work at 8.30am and left at 8.30pm. Is that still the case?

“I wouldn’t say its 8.30 in and 8.30 out anymore but it’s still a seven-day-a-week job with two weeks off in the summer and one week off at Christmas. It’s a job that requires full dedication, but when you love doing your job it’s not really a job. All of us here are getting paid to do a job thousands of Liverpool supporters would do for free. I realise how lucky I am.”

@sachinnakrani

Pictures by David Rawcliffe, Propaganda Photo.

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11 Comments

  1. Great read!!! Its been ages since someone gave credit to Benitez for the way he overhaul and set up the academy the way it is now. Credit should be given where due, i hardly see either the new manager nor the owners giving any credit to him. To be honest i think it’s a bit disrespectful. All things aside, i really hope SEGURA stays though!!!

  2. great stuff sachin. €800k taxi bill!! imagine how sick you’d have to be getting back from jacaranda or somewhere to pick up that tab in Liverpool.

    will be very interesting to see if/how brendan alters things at the academy, aside from a small shift in midfield tactics there’s not too much difference in how the different ages play.

    as for 50% of the first team squad coming from the academy, the way we’re going that will probably be the case next week…!

  3. Good read.But all about developing technique.Press high;track back etc.

    But our most successful years were about players who played to win.

    Somebody told me recently that Downing is a technically gifted player.His OPTA stats bear this out apparently.He stands in the right place and tracks back and moves into the right positions.

    I’ve got nothing against Stuart Downing personally but I’d rather have Graeme Souness standing next to me if a fight broke out in a pub!

    And that’s it really.You can have the most brilliantly coached players in the world but if they don’t have that fire burning in their belly what’s the point?

    I hate to say it but Shankly and Paisley placed more emphasis on winners and so did Dalglish.They had to have technical ability but it seemed more important to have players who wanted to win.

    Just look at players like Keegan,Hughes,Hansen,Toshack and players like Tony Adams,Ray Kennedy,Neville Southall,Roy Keane and even Gary Neville.

    There’s a few more but if you check out their backgrounds you will find that they all had success in various sports other than football.They were all winners and couldn’t bear or accept defeat.

    I used to think that Emlyn Hughes typified the Liverpool Way and he still does.He was an idol of mine.I had his committment but never his ability.

    Then a new kid came on the block:Steven Gerrard.At first I used to get frustrated with him..jackpot passes…lunging in to tackles.And now I think he’s the greatest player we’ve ever had and I go back over fifty years.

    This lad just never accepts a defeat.And it doesn’t matter what the odds are!He’ll grab every game he can by the scruff of the neck and try and turn it round.

    So,it’s all very well coaching players to the Nth degree like Downing but ultimately it’s about winning.

    Anyway,it’s nice to hear about the great technical ability of the academy and how they assess players.But just try and focus on finding us another Steven Gerrard;even if he’s got two left feet!

    • Luckily for us, whenever Rodgers talks about bringing in youth players, he talks about having the ability AND the attitude – I think he knows exactly what you’re on about. After the Young Boys game, he praised Suso’s “arrogance” on the ball, and Sterling so far hasn’t shirked from being one of our biggest attacking threats. Attitude definitely plays a big part, but so far it looks like some of our youngsters definitely have it.

    • I totally agree, the abilities and tactical awareness is just a part of the bigger picture but when the mud starts slinging in the Winter we need heart and the will to win no matter what.

      Recently i’ve seen Johnson not clean players out and take a yellow card for the team, it might sound cynical but to win you’ve got to stop your opponents. Suarez is typical of a player who works hard knows he’s tactical position but he combines that with heart and a willingness to win every ball and match.

      On the other hand Downing’s attitude is stink and I believe Rodgers when he says attitude is key ingredient and that’s why its great to see Rodgers drop Downing altogether for Suso whose attitude and skills are a level above Downing even at his tender age.

    • I think that was kenny’s thinking behind players like Charlie Adam. He thought they would have the attitude to be very good.

      Didn’t quite work out. These days players have to be skillful and intelligent – more so with Rodgers’ style.

      You can’t get by winging it so much.

  4. I don’t know if the rules are different for African youngsters, but I was surprised to hear we don’t have anyone scouting in Africa. We should be out there looking for the new Yaya Toure!

    What Frank says about the academy set up makes total sense, though, because I think many of the young players have adapted to BR’s style of play better than the senior guys.

    • yes, even the captain is finding it tough. But he’s a good enough player to adjust his style.

      Funny, Benitez knew his limitations and would sub him when “he needed someone to play with their head not their heart”.

      To think Purslow thought Hodgson was the answer!! Bet the odds of Rodgers for England boss in the future shorten considerably.

  5. fantastic news that Pep Segura is still around. Hope they sort it out and he stays. We can see what awesome work Segura, Borrell and Marsh have done. Really need to hold the team together.

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